Serenity Reserve

Bound not only by vision, but by over 35 years of strong and successful association the Agrawal and Neema families share a deep-rooted bond. One that has now evolved into a shared dream.

Mr. Sanjay Agrawal and Mr. Vinod Agrawal, the force behind Naughty Foods Pvt. Ltd., have led one of India’s most admired confectionery brands for over 28 years, backed by a 750+ strong team and a 3 lakh sq. ft. manufacturing facility. With a footprint that spans India and global markets, their journey has been defined by scale, integrity and consistency in delivery.

Mr. Rahul Neema and Mr. Rupal Neema, seasoned entrepreneurs whose ventures span over five decades and reflect excellence across sectors. They serve as directors in legacy trading firm Shreenath Pipe Agency and automobile components manufacturing leader R.R. Tubes Pvt. Ltd., while also helming Ruaan Mercantile Pvt. Ltd., a prominent import-export company. Their foray into hospitality includes roles in Assure Gourmet LLP which operates Berlin restaurant, Affairs Corp. that runs Zoku a pan-Asian dining brand and Surya Hospitality Pvt. Ltd. which owns the renowned Farzi Café.

Together, they form a coalition built not just on diverse expertise but on a shared ethos of organised execution, product-led experience and long-term value creation. This is not just a company. It is a legacy reborn. Redefining how Indore lives, builds and believes.